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Council Tax is now one of the most significant drivers of British household debt. Reforming property taxes to establish a fairer system that doesn’t punish people for their changeable financial situation, should be a priority for the Government as it seeks to ‘Level Up’ the country. 

"We are fortunate to live in a liberal democracy, but that freedom comes with responsibility. Let’s use this responsibility. Let’s demand a fairer share for all".

In early 2020, we brainstormed some video ideas, brushed off our cameras and spent a week travelling up and down the country to see if people knew how unfair Council Tax really is. Spoiler alert - they didn’t know how unfair Council Tax really is and they’re not happy...

In January this year, we wanted to have a better understanding of how Council Tax is perceived by the British public. To find out, we polled over 1,500 fine people up and down the country to see what they thought.